327 - Online Client Education That Actually Works
Dr. Tannetje’ Crocker, DVM, joins Dr. Andy Roark to talk about one of the most powerful (and often underused) tools in veterinary practice: social media. From Instagram posts to TikToks, Tannetje’ shares how she uses positive, relatable content to connect with pet owners, educate her community, and grow her practice in meaningful ways. In this episode, they dive into what kind of messaging actually works online, how to reach the right audience without fear tactics, and why being authentic matters more than ever. Whether you're trying to hire new team members, bring in more clients, or just wondering if you should finally hit “post,” this conversation will give you practical tips and inspiration to use social media with purpose.
Dr. Tannetje’ Crocker is a 2009 graduate from the Texas A&M University College of Veterinary Medicine. She is passionate about mentorship and empowering veterinary professionals to embrace the profession and find joy and success. Growing up Dr. Crocker competed on horses and was inspired to become a veterinarian. Since graduation she has worked as an equine ambulatory vet, small animal general practitioner, and emergency veterinarian. She currently lives in Texas with her spirited 10 year old daughter, funny 6 year old son, and supportive husband of 16 years.
She works as an ER Veterinarian for Veterinary Emergency Group in Dallas, TX. Recently she was excited to purchase Alta Vista Animal Hospital in Fort Worth, TX. She plans to continue her support of fellow veterinary professionals, both virtually and in person through her various endeavors.
Follow her veterinary journey @dr.tannetje.crocker or www.drcrockerpetvet.com
Mentioned in this episode:
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Office Hours w/ Dr. Andy Roark
Inside the Uncharted Veterinary Community, Dr. Andy Roark hosts Office Hours where veterinary leaders can bring real-world challenges and get practical guidance from someone who understands the realities of practice life. These sessions give veterinarians, practice managers, and team leaders a chance to ask questions, workshop difficult situations, and gain perspective on issues like team dynamics, communication, burnout, and clinic operations. Instead of navigating leadership challenges alone, members get direct access to Andy’s insight along with the support of a community of veterinary professionals working through many of the same challenges.
